How to Build a Business that Lasts a 100 Years:

 In this era of change where most people are turning to entrepreneurship, a lot of businesses are being established. All jostling for limited space and coming up with products and different brands which serve almost the same purposes. Research has shown that so many of these businesses would not last more than five years. 

Now if most businesses will not last more than five years due to certain reasons, how can you build a business that would last 30, 50, 100 years? When asked this very unusual question by the CEO of a global tech company, “What do we do to make sure our company lasts 100 years?”, a strategist at Boston Consulting Group, Martin Reeves looked to biology and business, longevity and resilience to come up with answers.

Martin Reeves in TedTalk shares some startling statistics about shrinking corporate life spans. Here, he revealed that the probability that a company will not be around in five years’ time, on average, is now 32%. That’s one in three chances that a company will be taken over or will fail within just five years. He disclosed the six principles that were discovered to be behind the success of the human immune system, long-lived social systems and businesses that were resilient and long-lived. He explained how executives can apply these principles from living organisms to build a resilient business that flourish in the face of change.


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